Campaign Branding

TSUM TSUM

Meet TSUM TSUM, the delightful and cuddly characters that have captured the hearts of fans worldwide. Originating from the Japanese word "tsumu," meaning "to stack," these charming creatures come in various shapes and sizes, making them irresistibly collectable.

Design Concept for TSUM TSUM Chinese New Year Campaign (Dragon Year)

Picture your favourite TSUM TSUM friends sporting dragon hats, bringing a unique blend of playfulness and tradition to the design. From red packets that radiate good fortune to stylish shopping bags and New Year couplets adorned with these dragon-themed TSUM TSUM, our design concept aims to infuse the joyous spirit of the Chinese New Year with the adorable charisma of TSUM TSUM.