Packaging Design
Saga Rice Mills
Saga Rice is a longstanding and cherished rice brand that has graced Malaysian tables for generations. Renowned for its exceptional quality, Saga Rice has become a staple in households nationwide, earning its place as one of Malaysia's most beloved rice brands.
Rice Packaging Revamption
The decision to revamp the packaging comes from a desire to blend the timeless essence of the old design with a fresh and contemporary aesthetic. The goal is to create an on-trend packaging that pays homage to the brand’s heritage while introducing a touch of modernity. This redesign reflects Saga Rice’s commitment to providing an aesthetically pleasing experience that resonates with loyal customers and new generations of rice enthusiasts.
OUR ROLE:
- BRAND IDENTITY
- REBRANDING
- PACKAGING DESIGN