Packaging Design for DAY’s Household Essentials
Collaborated with DAY’s, a leading household products brand, to create a unified yet distinct visual identity across multiple product categories. Our designs focus on clarity, hygiene, scent appeal, and visual impact to enhance both shelf presence and user confidence.
Surface Cleaner Spray Series
The cleaning spray series—comprising Kitchen Cleaner, Household Cleaner, and Toilet Bowl Cleaner—was designed with functionality and instant recognition in mind. Each variant uses a distinct color scheme (blue for kitchen, green for general household, and yellow for toilet) to clearly separate their purposes.
PACKAGING TYPE
Trigger Spray Bottles
Gel Air Freshener Series
For the Gel Air Fresheners, we designed packaging that immediately communicates the freshness and mood of each scent variant. The Linen version features soft blue hues and floating feathers to evoke a sense of cleanliness and airy lightness. Peach is dressed in warm peach tones complemented by juicy fruit visuals to appeal to users looking for sweet, comforting aromas. Tropical Fruits uses vibrant orange and yellow tones with an assortment of colorful fruits to create a lively and exotic appeal.
PACKAGING TYPE
Round Tub Containers with Twist-Open Lids
Flower Foam Hand Wash Series
Our design for DAY’s foaming hand wash focuses on hygiene and softness. We selected clean, white bottles to immediately suggest purity and trust, while allowing the label designs to stand out with full-color fruit illustrations.
PACKAGING TYPE
Pump Bottles
Dehumidifier Series
The Dehumidifier series required a design approach that signals moisture control, safety, and effectiveness. The overall visual language emphasizes trust and utility without sacrificing aesthetic value.
PACKAGING TYPE
Value Pack: Hard Plastic Tub Box with Printed Outer Sleeve
- Refill Pack: Flexible Pillow Pouch
Why This Design Works
Our packaging approach for DAY’s demonstrates Seji Design’s expertise in crafting visually engaging and purpose-driven designs. Whether it’s an air freshener meant to brighten a room, a dehumidifier built for practicality, or a hand wash used daily, our packaging ensures the product communicates its benefits at first glance. This cohesive, clean, and category-specific visual identity helps DAY’s stand out on shelves while fostering customer trust through clarity
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