FiNX Athletics
Sports Academy — Brand Identity
Category
Brand Identity
Market
Malaysia
Audience
Teenagers
Status
Pre-Launch
Deliverables
Logo, Mascot, Tagline, Colour, Typography, Jersey, Stationery, Wristband, Website
The Brief
A new teenage sports academy.
“Daya, Usaha, Jaya”
Colour System
Burgundy as the dominant — commanding and athletic. Gold as the spark — the energy, the achievement. Sky blue as the balance — discipline and possibility.
Brand Applications
The phoenix and flame system carry across every touchpoint — wristband, letterhead, envelope, business card, and website. A teenager wearing the kit, strapping on the wristband, or landing on the website is surrounded by the same visual language that says: you are part of something.
The Results
FiNX Athletics launched with a brand that looked nothing like a new academy. It looked like a movement.
Starting something new? So did FiNX. Let’s talk about where your brand begins. Get a Free Consultation →