The Psychology Behind Packaging: How Design Influences Consumer Behavior

The Psychology Behind Packaging: How Design Influences Consumer Behavior In the bustling aisles of a supermarket, amidst a myriad of choices, a product’s packaging often plays a pivotal role in swaying consumer decisions. Unbeknownst to many shoppers, the psychology behind packaging design is a fascinating interplay of colours, shapes, and messaging that can significantly influence […]