Pet Food Packaging Design
MR.DIY Pet Food Packaging Series
Seji Design was entrusted to develop a complete pet food packaging series for MR.DIY, covering both dog and cat food ranges under their in-house brand. The project required a unified visual system that communicates trust, quality, and care — while remaining visually distinct across multiple SKUs and flavors.
Packaging Design Direction
The design direction draws inspiration from the close bond between pets and their owners, featuring detailed hand-drawn animal illustrations paired with clean labeling and clear feeding guides. Each flavor — such as Chicken & Duck, Lamb, and Duck Cat Food — uses its own color palette for easy shelf recognition, creating a cohesive yet differentiated series.
For the cat wet food line, Seji Design introduced soft pastel tones for variants like Antarctic Shrimp, Chicken Liver, Chicken Breast, and Salmon, maintaining visual consistency with the dry food line while enhancing the product’s premium feel.
OUR SCOPE
Pouch Design
- Jar Label Design
Let’s Build Your Packaging
From concept sketches to final shelf-ready visuals, Seji Design helps brands like MR.DIY craft packaging that connects with customers and builds trust.
If you’re launching a new product line or planning to refresh your existing packaging, our team can bring your brand story to life through thoughtful design and detail.