Maejen Dried Fruits & Trail Mix Packaging Design
For Maejen, a brand focusing on natural health snacks, we crafted a dual-concept packaging system that balances visual softness with nutritional authority. The project includes two distinct design directions—each tailored for different retail targets and consumer behavior patterns.
Concept 1: Premium Series (Black & White Gold)
This series elevates the brand into the premium lifestyle snack category. The use of black and white matte backgrounds combined with gold foiled accents and detailed fruit illustrations delivers a luxurious feel. Minimalistic elegance meets gourmet impression—targeting gift packs, curated hampers, and high-end retail stores.
PACKAGING TYPE
Stand-Up Pouch with Matte Laminate (Resealable Ziplock)
Concept 2 : Soft-Tone Health Range (Pastel Series)
With this range, the focus was on making the product look gentle, accessible, and family-friendly. Pastel shades combined with clean typography and shape-based product windows (e.g., heart, cross, etc.) help visually segment the SKUs while maintaining brand cohesion. Health benefits like “Low Sugar,” “Vegetarian Friendly,” and “Rich in Fiber” are clearly emphasized through iconography, enhancing consumer trust at shelf-level.
PACKAGING TYPE
Stand-Up Pouch with Matte Laminate (Resealable Ziplock)
Let’s Design Healthy Packaging That Sells
Whether you’re launching a new health snack or rebranding for premium markets, our team is ready to craft a purpose-driven packaging system that builds trust and drives sales.
📩 Get in touch with us today!