Branding Design

DKING

DKING is a premium durian brand in Malaysia known for delivering high-quality durian products, from fresh fruit to frozen treats. To help them stand out in a competitive market, we infused their identity with vibrant character mascots, bold visuals, and playful packaging that resonates with both local and international durian lovers.

Playful Brand Identity with Character

We crafted a vibrant and cohesive brand identity for DKING that blends modern appeal with playful charm—perfect for durian lovers of all ages.

To amplify emotional connection and memorability, we introduced DUDU, a friendly durian mascot that appears across packaging, merchandise, and marketing campaigns. DUDU’s expressive look makes the brand approachable, especially for younger audiences and families.

The combined visual system—typography, color palette, and mascot—ensures strong brand recall across physical and digital channels.

OUR SCOPE

• • Brand Identity 

  • Brand Mascot Design

  • Retail Display & Store Branding
  • Packaging Design

Store Branding — Retail Experience Matters

DKING’s in-store branding is designed to turn shopping into a sensory journey. Every retail element — from display shelves to tissue boxes — reflects the brand’s vibrant yellow tones and iconic mascot.

Packaging Design — From Premium to Playful

The DKING product range includes durian pastries, gelato, snacks, and fresh durian — all wrapped in uniquely designed packaging that combines visual clarity with joyful appeal.

All packaging is developed with both aesthetics and shelf impact in mind, ensuring the product looks as premium as it tastes.

Let’s Build a Memorable Brand Like DKING

Looking to transform your snack or F&B brand into something unforgettable? Whether it’s through playful mascots, standout packaging, or a complete brand system—Seji Design is here to make your product shine on every shelf and screen.

Let’s create a brand experience your customers will remember.
Contact us today to start your project.